Currently serving more than 1,700 patients daily, in 48 counties, we’re also the largest in our state, and among the largest recognized 501c3 non-profit advanced illness management organizations in the nation.

We provide care for all—regardless of age, diagnosis, or ability to pay.

When the landing page or your ad copy is considered not relevant; those two items can affect your ad much more than the percentages laid out by Hal Varian.Hal mentions that the "biggest factor by far is click through rate". It's the single biggest factor that the advertiser can influence directly and can literally make or break a campaign.In most cases, relevancy is pretty obvious and is rarely an issue as most advertisers don't want to be bidding on unrelated keywords.To help PPC marketers solve the Ad Words Quality Score riddle, we've compiled The Ultimate Guide to Quality Score, featuring insights from some of the top minds in pay-per-click advertising.Andrew Goodman: Until Hal posts the entire code for the Quality Score algorithm and lets us look at it, prudent marketers should assume this is largely a public relations exercise.